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Who is Behind Kwipoo?

Kwipoo is developed by AdventureWare, LLC. - which is currently run by Colin Freed and Casey Blakely. In fact, Colin is the one typing this out right now. Hello there!

I think it's important to let people know who's really behind any company, product, or service as a matter of honesty and transparency - how can we expect anyone to trust us if we hide who we are?

So a bit more info on AdventureWare and why we started it:

Both Casey and I came from pretty typical corporate backgrounds, I won't go into all the details about the roles and positions we held but the last official positions we held were in realms of "consulting". We never worked for the same company but we've been friends for a long time. Over the years, as we climbed corporate ladders and lived that life we both couldn't help but feel a bit...empty and frustrated. By the time we were both working for rather massive corporations, the disillusionment with it all became too much to ignore. While there were certainly some truly wonderful people we had met at these organizations, deep down we knew these companies - driven by one primary objective: maximize profit - were part of the problems we were seeing in the world.
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After coming up with the original idea for Kwipoo, we worked on it on the side for a while but eventually realized the pace was just too slow and too much time/energy was going to our day jobs. So in summer of 2023, we both decided to take a risk and left the high paying jobs behind to take a shot at something bigger.

The first year and a half was a lot of learning. This was the first business we had started, the first app either of us had developed, the first time either of us was responsible for having to figure out everything. On and on and on. And I'll admit, progress has been slower than I had anticipated (I may have been a bit ambitious in the timeline estimates I gave to Casey). In reflection, I attribute this at least in part to my struggle with trying to operate under the typical startup business model for much of that time.

In the world of software startups, it's basically assumed that to be "successful" you must do the following:
1. Find a big enough potential market that could be worth "billions".
2. Have a product/idea with enough "validation" that you can tell a story to investors that it will be worth "billions".
3. Go through various stages and rounds of telling stories to investors to get the next round of investment.
4. Do all of this with the end goal of achieving an "Exit", whether that be an IPO, a buyout, or some other form of selling off the business.

And for a while, we were more or less trying to operate off this model to some degree. Just with the caveat that we would do it more "ethically". But it was hard for me personally to ever fully get behind it. It seemed...wrong, like we'd end up becoming what we wanted to escape. And I wasn't interested in an "exit", I wanted to spend my life actually solving problems (not selling bandaids) and working with others who desired the same - not live a loop of starting companies then selling them.

Then in late 2024/early 2025 I had a sort of epiphany. The models, frameworks, rules we had been trying to go by weren't laws of the universe. And really, if we wanted to produce different results then doing the same thing was...insanity. So much of 2025 has been understanding what we want our long term mission and vision to be, clarifying it, and adapting our strategy and operations around making it a success. This has been a more difficult path for sure, it's far easier to follow an already made playbook. And our hesitancy towards taking on investment (we don't want to risk forgoing the mission for maximum profit) means bootstrapping, doing everything ourselves, and crossing our fingers in hopes that we can find others aligned with our mission.

But in the end, it feels like the right decision. It allows us to actually operate with authenticity, not in the corporate marketing/PR buzzword sense but in the "hey, we truly care about what we're doing and helping the world and not just trying to fool people so we can buy big dumb yachts" sense. So if you took the time to read this, I hope you have a better feel for who we are and what we're about! And feel free to contact us by whatever means if you'd like to know more.